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"My own children really enjoy waking up in the morning to see if the Elf has arrived and what sort of mischief he got up to during the night," she says."Most parents have ways of disciplining their children all year round," she says.
For her, the box is simply cashing in on a tradition a lot of families have anyway.It's an investment of time and cash that would make a snowman shiver, but some parents fear there are less obvious costs too."I think Elf On The Shelf and Santa Cams are cruel! "It's no wonder this generation are so stressed." Another commented: "Most of these 'magical traditions' are commercially driven and actually take the magic out of Christmas and childhood in general." Laura Erskine of doesn't share their fears.She does use the Portable North Pole app, where she can arrange for Santa to make personalised calls, read stories and deliver the all-important news of which list they made it on to."There's great excitement," she says of the annual call.
"We play Disney Monopoly and my children associate it with us having more time to do that with them, so they really look forward to it.